What to know

Why Are Americans Snorting Chocolate?

People are snorting chocolate in the US

Snorting chocolate has become a favorite pastime activity for many Americans, but no one really understands it.

Snorting chocolate is exactly what is sounds like; you sniff up a pulverized mixture of raw cacao. But what is making it popular might actually be other ingredients which are manufacturers call “a special energy blend.”

One of such products is Coko Loko, produced by a Florida based company named Legal Lean, who are marketing the substance off as “snortable chocolate.”

But why would anyone try snorting chocolate, right? Apparently to get high.

Legal Lean’s website claims that “a sudden rush of serotonin will produce an elevated mood and a state of euphoria similar to the feeling of ecstasy. This is the feeling that will make the music sound better and increase overall happiness,” – a statement not evaluated by the US Food and Drug Administration.

Now, politicians are moving in to get things cleared out.

Senior United States Democratic Party senator from New York, Chuck Schumer, is asking the FDA to study snortable chocolate and possibly ban it. To his concern, the energy booster is being marketed as a drug.

“I can’t think of a single parent who thinks it is a good idea for their children to be snorting over-the-counter stimulants up their noses,” Schumer said.

Even though their website states that they do not recommend it to children, Coko Loko is available online for $19.99.

Medical experts still don’t know whether or not snortable chocolate works, nor do they know if it is good for your health. Therefore, you should never give into unverified claims by shady companies, and always consult your doctor before taking anything.

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