Another unique shopping destination is set to open its door this year in Doha: the ultra-luxurious Al Hazm.
Italian inspired and designed like a neo-classical baroque gallery, the new Al Hazm brings classic European style to the heart of the modern Arabian country.
This modern architecture masterpiece will not cater to the traditional mall goers but to a unique clientele.
The gallery, which is developed by Al Emadi Enterprises and located near Al Markhiya, will target Qatar’s wealthiest residents, those with a luxurious lifestyle, and the aficionados of high-end brands and designer fashion boutiques.
As Soufiane El Ouazzani, Al Hazm’s marketing director perfectly explained: “It’s not a mall. Our target (is) people who don’t go to malls. We’re catering to the Qataris who don’t shop in Doha, the ones who go to Paris and Milan to buy clothes and accessories.”
And to stress the difference between Al Hazm and the rest of the shopping centers in Qatar, El Ouazzani added that the high-end gallery will not have food courts and franchise chains. It will on the other hand provide trendy restaurants and cafés and host memorable events.
The list of the fashion boutiques and stores that will be available at Al Hazm has not been revealed yet but what we know so far is that the gallery will offer the world’s the most exclusive brands and contemporary luxuries in a refined shopping experience.
Al Hazm will have underground access for VVIP shoppers with a private access to shops, an auction and gallery space. The gallery will also have a VIP floor with personal shoppers to make the shopping experience all the more memorable.