The iconic Lacoste crocodile was replaced with 10 different endangered animals as part of the #LacosteSaveOurSpecies campaign.
The French tennis fashion brand has teamed up with the International Union for Conservation of Nature (IUCN) to drop the iconic crocodile logo for 10 endangered animal species.
Unchanged for 85 years, the polo logo will be replaced for the limited edition range of polo shirts that is part of a bid to save the 10 endangered species.
The crocodile is leaving its iconic spot to 10 threatened species through a partnership with the International Union for Conservation of Nature. The number of polos produced for each series corresponds to the remaining population sizes in the wild. By buying one of the 1775 polos, you participate in helping IUCN and Lacoste in the fight for wildlife conservation worldwide. Available only in some European countries and in the US – Link in bio. #LacosteSaveOurSpecies
The shirts were launched during Paris Fashion Week and have already sold out. Priced at $183, the proceeds went to IUCN to help out with conservation campaigns.
Only 1,775 of the Lacoste shirts were made, a number corresponding to the number of specimens of all of the 10 species that are part of the campaign.
For example, there are only 30 specimens of the mammal Vaquita left in the world and therefore, only 30 shirt with a Vaquita logo were made.
The other animals were: the Burmese Roofed Turtle, the Northern Sportive Lemur, the Javan Rhino, the Cao-vit Gibbon, the Kakapo, the California Condor, the Saola, the Sumatran Tiger, and the Anegada Ground Iguana.
There are less of 500 specimens of each of these endangered animals, some of them as few as 40.
If you happen to walk past someone wearing what appears to be a fake Lacoste shirt, that person might be helping save an entire species.