STC has gone beyond the borders of the Kingdom and has brought the Unveil Saudi campaign down to the MWC 2017. Check it out below.
The Mobile World Congress (MWC) kicked-off in Barcelona today, gathering all the world’s mobile manufacturers, service providers and enthusiasts under one roof, and the Saudi Telecom Company (STC) showed up with pride.
STC brought the beauty of the Kingdom of Saudi Arabia with them all the way to Spain by setting up an exhibition booth for Unveil Saudi.
Unveil Saudi is a nation-wide campaign launched by the Saudi Telecom Company in collaboration with a team of the country’s youth, which aims to reflect the Kingdom’s beauty both to those living within and without.
Using multimedia and technology, the project’s mission is to uncover the natural, cultural and historical beauty of Saudi Arabia with help of its younger citizens. Several teams have set out to explore every extremity of the country while documenting their experiences on social media using the hashtag #Unveil_Saudi.
This video is one of many on the campaign website. It shows an “ancient art transmitted through generations, until it became a symbol of Medina”.
You can discover more about Saudi Arabia’s beauty, culture and heritage on the campaigns website.